25% of sports fans have missed major life events such as weddings, birthdays, or a child’s event so they can watch sports on TV.*
Live Sports are disrupting the traditional TV bundle and subscribers are craving more from live services. This creates the perfect storm between technology and experience, requiring broadcasters to architect more efficient and cost effective hybrid:cloud workflows.
These workflows will drive increased reach with personalization, monetization, graphic overlay, time synchronization, all with larger scale, lower latency, and lower cloud costs.
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