Unlocking Targeted Ad Insertion with Nimbra Edge and LiveEdge® at NAB 2025

The future of live video workflows is all about flexibility and efficiency. As broadcasters and streaming providers look for ways to optimize their content delivery, targeted ad insertion has emerged as a critical monetization tool. At NAB 2025, Videon and Net Insight are showcasing a powerful joint solution that enables precise, zip code-level ad targeting—leveraging the strengths of both LiveEdge and Nimbra Edge.

A Flexible, Extensible Solution for Live Video Workflows

The integration of Videon’s LiveEdge platform with Net Insight’s Nimbra Edge unlocks a new level of flexibility for broadcasters and content owners. By combining LiveEdge’s powerful on-premises compute capabilities with Nimbra Edge’s transport and orchestration solutions, teams can deliver dynamic, localized advertising without adding complexity to their existing workflows.

This joint solution provides:

• Dynamic Content Transport: Seamless delivery of live video using traditional baseband and ARQ protocols, enabling broadcasters to move content from anywhere to everywhere with confidence.
• Transcoding and Stream Manipulation: With built-in transcoding, frame rate conversion, and compression, content can be optimized for different endpoints while ensuring a smooth, high-quality viewing experience.
• Precision Ad Insertion with SCTE: By leveraging LiveEdge’s robust SCTE implementation alongside Nimbra Edge’s SCTE Management and Ad Insertion capabilities, broadcasters can deliver targeted ads at a granular level—ensuring that the right audience sees the right content at the right time.
• End-to-End Monitoring and Provisioning: The entire workflow is managed with real-time monitoring and provisioning, giving teams complete visibility and control over their content and monetization strategies.

Monetization and Audience Engagement, Simplified

With the shift toward hyper-localized advertising, this solution empowers broadcasters to maximize ad revenue by delivering customized ad content to specific geographic areas. Whether it’s regional sports coverage, localized news programming, or city-specific sponsorships, the LiveEdge and Nimbra Edge integration ensures that each viewer sees the most relevant advertising—enhancing engagement and return on investment.

See It Live at NAB 2025

Net Insight will be featuring this solution at Booth W1425 during NAB 2025, happening in Las Vegas from April 6-9, 2025. This is a unique opportunity to explore how LiveEdge’s extensibility enables partners like Net Insight to create powerful, adaptable solutions for their customers. The potential applications extend far beyond ad insertion—this integration is a testament to how LiveEdge can be leveraged in innovative ways to solve real-world live video challenges.

Have questions or want to discuss how this could fit into your workflows? 

Reach out to us—we’d love to connect.

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