Northwoods League live video advertising solution, powered by Endeavor and Videon’s LiveEdge® platform, offers a scalable, turnkey, and easy-to-operate experience

The Northwoods League provides fans worldwide access to over 825 baseball and softball games, bringing top-tier college wood bat baseball to audiences across the globe. To support its growing viewership, the league needed a scalable live streaming solution that could easily monetize games while maintaining high-quality coverage.

The Challenge

Before partnering with Videon and Endeavor Streaming, Northwoods League's live video monetization efforts were hampered by three primary issues:

1. Technical Expertise: The onsite teams lacked the technical skills needed for SCTE marker insertion and managing traditional live sports hardware.
2. On-Premises Cost and Scalability: The ad insertion hardware available was prohibitively expensive and difficult to scale across multiple locations.
3. Scalable Live Stream Distribution: The league needed a streaming partner capable of reliably distributing games at scale across various platforms to meet viewers wherever they choose to watch.

The Solution

Videon’s LiveEdge^® Platform

The Northwoods League deployed Videon’s LiveEdge^® devices, an on-premises live video edge computing platform, enabling:

1. Low-touch, non-technical implementation, allowing onsite teams to manage ad insertions effortlessly.
2. Standardized hardware across stadiums, ensuring consistency in live video workflows.
3. Real-time SCTE-35 ad marker insertion for monetization.

Endeavor Streaming’s Vesper Platform

To distribute content effectively and enhance monetization, the league utilizes Endeavor Streaming’s Vesper platform, which:

1. Delivers live games across web, iOS, Android, Apple TV, Roku, and more.
2. Executes ad insertion at scale, utilizing SCTE-35 markers from LiveEdge^® to dynamically insert ads, maximizing revenue potential.
3. Optimizes the viewing experience, ensuring seamless delivery with low latency and flexible streaming options.

Key Benefits

1. Ease of Use: The low-touch nature of LiveEdge^® allows production teams to manage live feeds without deep technical expertise.
2. Consistent Performance: Standardized hardware and workflows across stadiums ensure a uniform, scalable setup for every live stream.
3. Effortless Ad Insertion: LiveEdge^® simplifies SCTE-35 ad marker insertion––whether via button press, web interface, or automation––ensuring ads are triggered with minimal effort.
4. Scalable & Multi-Platform Distribution: Vesper enables reliable, high-quality streaming across multiple devices, ensuring fans can watch wherever they are.
5. Revenue Generation: With LiveEdge^® inserting SCTE-35 markers and Vesper dynamically executing ad insertions, the Northwoods League achieves a seamless monetization workflow.

"Videon's LiveEdge^® solution has empowered our production teams to easily stream to Endeavor Streaming’s Vesper platform with the flexibility to add additional locations simultaneously and manage ad insertion with minimal technical expertise. This has significantly elevated our live video capabilities, allowing us to monetize our streams effortlessly and consistently across all our stadiums."

‍

Glen Showalter
President, Great Plains Division
Northwoods League

To learn more about how LiveEdge^® can elevate your live video workflows with ease and efficiency, visit videonlabs.com or contact us here. Discover how our solutions can help you achieve seamless live video workflows, effortless ad insertion, and consistent performance across all your venues and so many more use cases.